Why Now?
The time has come for private practice optometry to regain control of our profession in the way that other medical professions are starting to do. To value our patients eyes, vision, and their time.
Do you want to spend your days, just getting by, moving as fast as you can, barely eating lunch and working weekends?
Or do you want a different kind of eye care? One that allows you quality of life, relationship building, family time?
Optometry is an amazing profession we’ve chosen, but what is it now that makes us excited to wake up in the morning? To go to work? Would you be happy if your child chose this profession? Would you encourage them to? If not, then why? And how can we change that?
When you wake up in the morning, are you excited to get out of bed and go to work? Do you believe that the work you’re doing is improving society?
Are your first thoughts in the morning about how you’re going to get through the day with 25-30 patients on the schedule?
As optometrists, we got into the profession because we love taking care of vision and building relationships.
Are we doctors? Or are we cogs in a wheel? Not only are we shuffling our patients along, barely listening to their concerns, handing them a prescription with pre-filled out recommendations based on corporate recommendations?
And where is that recommendation coming from? Is it in our patient’s best interest? Do we really have time to think about the true recommendations for our patient?
If we step back and look at the big picture, who is winning in this scenario?
Purchase The Direct Care Implementation Training Kit
Whether you’re starting a new practice or looking to improve your existing business model, the Direct Care Implementation Training Kit has everything you need to get started, including phone scripts, marketing material, and even sample pricing!
